Both Facebook and Instagram are humongously popular social media platforms. With more than billions of people using these platforms every month, they have become great tools for marketing your business. However, since the beginning of this decade, people have been wanting to know which one is better, Instagram or Facebook? Even though they’re both run by the same parent company, Facebook, there are still differences in what works on both platforms and that is what we’re here to discuss today. However, one thing is for sure, if you want to grow on either of the platforms, buying Facebook followers and Instagram likes is one of the best strategies to do so. But more on that later. Let us first understand what are the fundamental differences between Facebook and Instagram.
First of all, there is a huge difference in the target audience, their age, and their agendas. On Facebook, people are a bit more mature as its average demographic age is above 24, however, on Instagram people from even middle school are also present so, there is a huge gap between these two audiences. Also, video posts work better on Facebook and photos work better on Instagram. Now that you understand a few differences between these two platforms, let us dive right into the comparisons
Target audience
Just as we mentioned before, the target audience plays a very important role when it comes to advertising or marketing. The target audience is who you’re selling to and hence you must have a deep understanding of the type of audience you have to even try to sell anything to them. The major difference between the audiences of Instagram and Facebook is their age. On Facebook, the average age of the demographic is about 25-34 years whereas on Instagram it is about 18-25 years. This huge gap affects your marketing strategies a lot. If you want to target the GenZ kids or even the millennials, then Instagram is the place to go. However, if you’re trying to target more mature men and women, then Facebook is the place to market. Also, from analytics, it has been seen that men are equally active on both platforms, but women are more inclined to use Instagram. So if that is something that your marketing strategy concerns then using Instagram is the way to go.
Mobile-friendliness
Speaking of mobile-friendliness, this means, whether the audience is using the platform from a smartphone or a computer. Well, statistics show that most of Facebook’s audience uses Facebook using a computer, whereas most of the Instagram users use it from a mobile device. So when you’re trying to design campaigns for both platforms, you have to keep in mind that you will not be able to get the same results on both platforms with the same type of campaign posters and creatives. Hence if you want to target mobile users for example you’re trying to launch a mobile game, then using Instagram is going to be the place for that. Whereas if you have a computer accessory store, then advertising on Facebook would be smarter.
Facebook ads vs Instagram ads
Facebook ads have been in the advertising industry for a very long time and hence they have a variety of ads to operate on. This is because each type of ad has a different objective to be achieved. This includes photo ads, video ads, collection ads, carousel ads, and much more. On Facebook, you can use ads to generate leads, and hence they are much better than Instagram ads where you can do one of the four things. These four different ad types include photo ads, video ads, carousel ads, and story ads. There is no best way of posting an ad but, if you try and put effort into it, then any adset can convert a lot of sales. Looking at the price, Instagram is a bit pricier than Facebook as the CPM is just a bit high, but since engagement on Instagram with brands is more, the price is worth it.
Ad costs
Just as we mentioned before, Instagram is a bit more expensive than Facebook. However, there is not much difference between the two, but still, when you’re advertising in high volumes, Instagram can get expensive. However, the ad costs depend on ad quality, ad objective, bidding amount, target audience, and ad quality. This is very important to understand because two different ads won’t cost the same on a single platform even if you choose similar criteria. This is why advertising cross-platform can be a great idea because then you’re covering the entire ground. However, some tips for good ads are, run ads that fit your strategy, only run ads for a specific target audience, and make sure you use a lot of relevant hashtags to let people know that you exist in the market.
Brand engagement
Speaking of brand engagement, Facebook and Instagram are very different. According to stats, on average 70 percent of Instagram users interact with brands after being exposed to them, whereas on Facebook that number is really low. The reason for this is, the audience on Facebook has a lot less time to spare and hence they avoid unfruitful interactions, on the other hand, Instagram has a lot of genZ kids hence they have higher brand engagement. But if you are looking to get more engagement, then Instagram is a far better place than Facebook.You can even buy instagram followers to get more engagement. However, one thing that Facebook has going for itself is the 8 billion daily views mark which is why most brands prefer to market on Facebook.
Conclusion
Well, to answer the question of which platform is better, neither is. Both of them are equally good and have different attributes that make advertising on them very different. However, one thing is for sure, if you want to attract younger generations then Instagram is what you should consider and if you’re trying to engage a bit more mature population then Facebook is the place to market. This is why you should consider cross-platform engagement strategies which is what yields the best results.