Do you dream of at least one of your posts going viral on Instagram? Have hundreds of thousands of people seen it and loved it? You are not alone, we feel you! You need a lot of instagram followers on your profile to get the maximum amount of engagement.
Every brand aspires to go viral at least once on social media.
We have compiled these 7 steps that can get you closer to your dream!
Understand Your Audience
Delve deep into the psyche of your target audience and figure out what they like. If you are unaware of their interests and create content that is of no use to them, then it will make no sense for them to share it with their friends and family. Hence, no virality for you.
It is necessary for your content to be able to establish a connection with your audience and strike a chord with them. Only then will they be able to share your post as much as possible and make it go viral.
Strum The Strings Of Your Audience’s Hearts
Emotion is your most important “Call-to-Action”! Emotion is what drives people to take certain actions. And this is a scientifically proven fact. The same emotions evoke similar behavior patterns in humans.
If you want your content to resonate with your audience on a much deeper level, then you should invoke some emotion in them – a feeling of joy, hope, trust, surprise… it goes on. If a viewer is looking at your content and feeling an extreme sense of happiness, they will be bound to share it with the people they love to make them feel happy as well.
Make Sharing An Inherent Feature Of Your Campaign
You don’t need to create content that once posted will leave constantly praying that people share it.
Stop waiting for that, be proactive, and make sharing an embedded element of your campaigns.
This is actually the exact strategy that Dropbox employed to rapidly scale to a multibillion-dollar organization. Their idea is exceptionally basic yet incredibly viable. Dropbox introduced a scheme where a user would get free extra storage upon referring their friends and family to this service. This motivated individuals to share the service. Organizations like Uber and Airbnb have utilized similar campaigns too.
Encourage Your Users To Use Their Creativity
Think of this phrase - “Straight Outta Compton”? What came to your mind first – the movie or the hilarious memes that were being made based on its poster? It really could’ve been either! This was an extremely smart marketing strategy employed to make the movie even more popular. People were creating funny “Straight Outta..” memes that went viral and were being shared not only on Instagram, but on every social media platform imaginable.
Rather than simply sharing an image that your company made, users are also sharing what THEY made out of it! This is termed User Generated Content. When their followers begin seeing what they're sharing, they'll naturally take a keen interest as well.
Create Relevant And Useful Content
Making greatly relevant and valuable content is a simple method to build the shots at going viral on Instagram.
Let's say that you are planning to run an Instagram campaign in one of the most competitive niches - Cruelty-Free Cosmetics. For designing your campaign you should keep certain points in mind - your content should be very precise, direct, and actionable. Anybody reading it should know exactly what action they need to take. Also, if your content offers practical advice, your followers will be bound to share it.
Post At The Perfect Time
To time your post to go viral, you must be totally aware of all trending topics and current events. It could be any field - pop culture, global news, or sports, you need to be at the top of your game at all times. Being aware of everything social media-related will give you the fuel you need to create your next piece of viral content. You must have a lot of instagram likes on your profiles, so you must find some of the best sites to buy instagram likes to get the desired amount of engagement.
Twitter is the best platform to perceive what's going on around the world at any given second. Track what's moving with respect to your industry or even general news. As soon as you discover some new event that lines up with your brand, make a piece of content that is relevant to it and make it a memorable one!
Collaborate With Influencers
You can either wait for an influencer to come across your brand on their own, or you can try to approach them yourself. The second approach is better if you’re looking for fast growth and don’t want to waste much time.
That implies connecting and telling them that you've recently created a post or come out with a new product that you think they might appreciate. In technical terms, this is called Outreach Marketing.
Outreach Marketing is craftsmanship. Make sure that you’re contacting these influencers respectfully and professionally. Send out a poorly worded, shabby email and you’ll simply be considered a spammer.
Showing influencers that you like their substance and have a genuine interest in associating with them is considerably more impressive than requesting that they share your content out of nowhere.
CONCLUSION
Keep in mind that not every piece of content you create will go viral. But, if you stick to our recipe for virality AND add your special ingredients of hard work and patience into it, you can be a viral sensation at least once if not more!