Instagram advertising is becoming increasingly popular in the digital space. With 4 million registered businesses, Instagram's ad revenue will hit around 18.16 billion dollars. That's impressive statistics, and it is only going to upscale from here.
If you are looking to increase engagement and gain a wider reach on Instagram, look into Instagram advertising. Creating successful Instagram ads is not too hard. Instagram offers a wide variety of ad formats for different purposes. All you need to do is to set your intentions right and follow a step-by-step process.
In this article, we will walk you through the five most essential tips for creating successful Instagram ads. Incorporate these tips in your Instagram marketing strategy to design a compelling ad that will help in increasing brand awareness and generating product sales.
Determine a Goal for Your Instagram Ad
Often marketers make the biggest mistake of not setting clear goals, which leads to a low conversion rate. Without a goal, viewers will not understand what they are supposed to do next and they’ll end up taking no action.
Therefore, to get the best results, it is essential to always determine a goal for your Instagram Ad. Focus on one goal at a time. For example, if you want to generate sales for your business, focus on driving quality traffic to your website or landing page. You can also create Instagram shoppable posts which allow you to link multiple products in your Instagram Ads.
If your goal is to increase brand awareness, create video ads that positively reflect your brand value and mission. Make your video so compelling that the audience remembers your brand name.
Optimize Your Instagram Ad
Instagram allows you to create video ads up to 120 seconds long. However, it is unnecessary to create long videos just to cover the time limit. Shorter video ads provide better results. Instagram ads that are 20-40 seconds long increase engagement and gain a wider reach on Instagram.
So, don’t stretch your video ads for 120 seconds. B specific about what you want to showcase in your ad. The video ad can briefly cover all the information you want your audience to know. Include call-to-actions early in your Instagram ad. This will hook the audience and encourage them to take the desired action.
Hook the Audience within First Few Seconds
All successful Instagram ads follow the AIDA rule, which means – Attention, Interest, Desire, and Action. This model has proven to be the most effective way to hook your audience in a snap. Let’s break down each step and look at the details of creating a successful Instagram ad using the AIDA model –
• Often the thumbnail of your Instagram ad grabs the attention of your audience. However, users who have auto-play turned on may not view the thumbnail. So, you must create video ads that have a compelling intro that will hook your audience within the first few seconds.
• The next part of your video should focus on generating interest and desire. Here you can talk about the pain points of your target audience and show them how your product will solve the problem. Keep this part short and clear to keep the audience engaged.
• Once your audience is hooked and interested in your Instagram ad, you can prompt them to take immediate action by including interactive CTAs.
Create Relatable Ads
People on Instagram don't like ads that only focus on product sales. If your ad is all about your brand, your products, and what it can do, the viewers will most likely quit watching it midway. Therefore, you must always create ads that provide value to your audience.
The best way to make your ads more relatable is to add educational value to them. It is possible these ads may not drive sales initially. However, it will help to boost your brand impressions and gain a wider reach on Instagram. Educational ads also help to increase engagement and instagram followers on your Instagram profile. And as they view more content on your Instagram profile, they’ll connect with your brand and turn into potential customers.
Another strategy that works well is to interact with your audience. Reply to their comments on your ad, answer their questions and solve their problems. This will reflect that you care about your customers. Furthermore, when other people will view your ad, they will be more curious to learn about your brand and products.
Write a Simple and Clear Description
Most Instagram users are multi-taskers. They follow several accounts, and they are always on the go looking at multiple posts. Therefore, it is crucial to create ads that can hold their attention for as long as possible.
One of the best ways to hold your audience's attention is to create a simple yet compelling ad. Include straightforward messages with simple overlay texts and captions. Use words that people can easily understand. Usually, short sentences with easy-to-understand words work well for most ads. It helps to increase engagement and keep your audience hooked for a long time.
Conclusion
Instagram ads are powerful tools that help in increasing brand awareness and conversion rates. There are several ad formats that Instagram offers. For example, images, carousel, and video ads. However, to choose the right format and create a successful Instagram ad you need to have specific goals.
The above tips will help you get a clear perspective on how you can design your Instagram ad to increase engagement and gain a wider reach. So, experiment with these tips and see what works well for you.
