According to a new research report, ‘Indian Pizza Market Analysis’ by RNCOS, the Indian fast food market has witnessed a robust growth over the past few years, which earlier remained concentrated only in the metropolitan cities. The pizza industry is expected to register a strong growth in the coming years in tier-II and tier-III cities. According to Pizza Power 2013 State of Industry Report, U.S, Brazil, Russia, India and China are seen as emerging pizza markets of the world. They are being watched so closely that a quarterly newsletter called ‘BRIC’, has been created, focusing solely on them, delivering information about new business developments in all four countries.
Currently, Pizza Hut operates in more than 100 countries; Domino’s operates in more than 70 countries and Papa John’s in 32. Besides, if this still doesn’t satisfy your pizza hunger… “You’ll soon find Papa John’s, Little Caesars, California Pizza Kitchen and Sbarro, earning a slice of the pie in India”, assure pizzeria owners in Unites States.
The pizza market in India is worth, above 1500 crores, and is growing at a CAGR (consumer annual growth rate) of 26% for the last 5 years, with Domino’s alone having over 55% market share in organized pizza market and 70% market share in pizza home delivery segment.
Not surprisingly therefore, Dominoz opened its 600th store in India this year and plans to reach 800 stores by 2016. “As the population grew tech-savvy over the last couple of years, Domino’s began offering online ordering to Indian customers in late 2010, as a result of which, more than 10% of sales came in through the web”, shared, Harneet Singh Rajpal, marketing vice president, Dominos Pizza.
And to help Indians too to celebrate the October pizza month, even in times of economic slowdown, pizza chains are going beyond lucrative pricing offers. “30minutes nahi to free, kushiyon ki home delivery”, buy 1 get 1 free on Wednesdays are just a few tricks to stir the Indian appetite. “There are a number of tweaked products in the pipeline to woo the taste buds of the Indian consumer”, says, Richard Allison, executive vice-president, Domino's Pizza International.
Celebrate the National Pizza Month and have a healthy pizza night with your family at home, by checking the nutrition facts on your packaged pizza, choosing a wholesome wheat pizza, filled with vegetable toppings and limiting your personal portion based on what you’ve eaten during the day!